If you’re considering starting a blog for your company or hiring a business blog writer, you might be wondering how to fit this into the myriad of other tasks you have on your plate right now. Running a small business is tough enough; add content marketing to the list of things you have to do aside from your day-to-day tasks, and it’s easy to see why so many people don’t give important tasks this the time and attention it needs.

In this post, we explain exactly what a business blog writer does and how a professional copywriter can help you reap the benefits of blogging by writing expert articles for your company.

What does a business blog writer do?

A company blog writer will research and write content for a blog on your behalf. In most cases, when you outsource your blog writing, you will get a professional writer that takes the time to understand your business and write in a voice that speaks to the needs of your customers.

A good SEO copywriter works hard to research, explore, write, edit, and deliver engaging content that delivers value to your audience.

This made me smile, so I wanted to share copywriting humor with you from my own days as a freelance copywriter.

Starting a New Blog for Your Business

If you’re considering starting a company blog, you will no doubt have lots of questions. In this next section, I will provide answers to the most commonly asked questions about writing a blog and help you find an easy solution to getting started.

What should I write about in my blog?

If you want to know what to write about in your blog, you can use a blog topic planning service, or choose from a range of industry tools to help inspire you.

Buzz Sumo content research is one of my personal favourites. As you can see from the image below, Buzz Sumo will scan the web and social media to help you find relevant topics. To get the best from this tool, you need to subscribe, but they usually offer a free trial period to help you see how everything works.

Graphical user interface, website

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Content research is key

As a business blog writer who performs blog topic research on behalf of clients, I generally look to see what topics are trending and what is being spoken about in the news. I evaluate the customer demographics and look to see what pain points a specific product or service will address. I also use Google a lot for my research and perform extensive research into the highest-ranking sites to look at the different topics they are covering. Aside from this, customer support logs, customer reviews, and customer comments are another great source of inspiration for finding out relevant topics.

Customer testimonials and stories, information about successful projects, how-to-guides, and company news are other good things to include in a company blog.

How often should I be blogging?

Although some companies release several blogs over the course of a day, for most businesses, releasing a minimum of two blogs a week is sufficient. It’s important to evaluate your marketplace and try to make sure you are only writing high-quality articles that are interesting and relevant to your target audience.

When will I start to see results?

Persistence and consistency are two overriding factors you need when starting a new blog. There’s no instant gratification for a business blog writer, and it’s perfectly normal that you’ll need to wait around 4-6 months before you start seeing the real rewards for your efforts. Each blog you produce needs to be crawled and indexed by the search engines, and this isn’t something that happens overnight.

Getting results from a blog takes time, but it’s well worth the effort.

According to Growth Marketer John Bonini, who writes about whether or not business blog writing actually works;

As traction from the search engines picks-up around the six-month mark, you’ll begin noticing that your older posts are contributing significantly to your overall traffic. It’s around this time you’ll start seeing incremental spikes in traffic, blog subscribers, and, most importantly, blogging morale.

Another key point I want to stress about getting results from your blog writing is that you cannot see what you do not measure. Make sure you have some form of analytics set-up on your site, as this will give you a clear indication of where your traffic is coming from.

Is business blogging really worth it?

Yes. Forget about SEO for just a moment, and think about what business blogging actually is. You are communicating with people, be those existing customers or prospective clients; you are giving them value, sharing information, and helping them find answers to their questions. Ask any business blog writer this question, and they will all confirm this to be true.

Still on the fence about whether or not you should start a blog for your business?

We’ve written an article that you may wish to take a look at. It offers 11 more reasons why you should write a blog for your business, and why hiring a company blog writer is a great investment.

Make a plan, do the work, reap the rewards of writing a professional blog

How do I promote my blogs to make sure they are seen?

Once you hit the publish the work on your blog, there is still work to be done. You should always promote your newly published blogs via social media and link people back to your website. This is usually a 2-minute task, and it helps boost the visibility of your posts online.

Here’s just a few ways you can promote a business blog once you publish it.

  • Email marketing to your existing customer base.
  • Ask your staff or followers to share the article on their social media pages.
  • Look for opportunities to share your blog posts, either through customer support channels or by using up-voting sites like Quora to answer questions.
  • If you are in any networking groups on social media, be it Facebook or LinkedIn, these are all great places to post a link to your blog.
  • Consider an outreach campaign to gain more backlinks to your site
  • Promote your blog on other sites, such as Reddit, as just one example.
  • Use social bookmarking sites such as AllTop, Digg, and StumbleUpon

Aside from this, make sure you use eye-catching visuals and catchy headlines to grab people’s attention. Including images in your posts can drastically increase your CTR.

Posts with images get more engagement than posts without images. However, don’t just add any old image. Avoid stock images like the plague. Instead, make your images more effective with text overlay, use images to attract traffic from social sites, and create more visual posts with graphics as well as captured images.

Kimberlee Morrison 

How much does it cost to hire a business blog writer?

If you want to hire a business blog writer, you can expect to pay around £100 for 1000 words, or $120 per 1000 words. We offer discounts to customers who sign-up for our pay-monthly blogging services, so there are ways to save more money on these prices.

Aside from getting an experienced business blog writer to write the content, we also perform extensive research, provide royalty-free images, create custom infographics, and offer blog posting services too. So, if you’re really looking for a completely done-for-you business blog writer service, you can reap all of the rewards for very little effort.

Final Thoughts

A business blog writer helps you write engaging, well-researched, thoughtful content that is both share-worthy and relevant. They can lighten the load and help you deliver professionally written blogs and articles to your growing audience. While writing a company blog should only form part of an overall marketing strategy, it is a vital foundation of your company communications and something that deserves due time and consideration.

Discover what Cleverpen Content has to offer you

Cleverpen Content offers a comprehensive outsourced content writing service. This allows our clients to stand out through unique, engaging, and professionally written content. While knowing that it has been properly optimized for broader application and visibility online. We believe in nurturing relationships, and we’re in it for the long haul.

As such, we become engrained in your industry and truly appreciate the need to understand your business, your clients, and your marketing goals.


About Us

CleverPen Content is a copywriting agency based in Cheshire, England. The 21-strong team of content marketers boasts some incredibly talented business blog writers from around the globe, and our research team ensure we produce the best content there is. We write website content, blogs, content for brochures, product descriptions, and more. Over the years, we’ve earned an impeccable reputation, an impressive client list, and we’re proud to have many of our clients working with us on a regular pay-monthly basis.

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