I have been writing business blogs on behalf of other companies for over six years now. I can say with some confidence that writing a blog for your business is one of the best ways to connect with customers, both old and new. Aside from offering value to those who use, or might use your business, it’s a great way to increase your visibility, boost your SEO, and become an authoritative voice in your industry.
In this post, I explain why business blogging is a worthy investment of your marketing budget. Whether you choose to hire one of our copywriters to write a blog for your business or you want to do it yourself, it’s a proven way to help your business flourish.
How Blogging Helps Your Business
Blogging helps your business in a way that no other single marketing activity can. A business blog is a marketing channel in its own right and can provide you with an ongoing source of leads for a very low cost.
Whatever line of business you are in, whether you are a small business or a global operation, writing a company blog is a worthwhile investment of your time and your money. The key to the success of your online presence is VISIBILITY. We all want to be seen, and if you have built a business, it deserves the best chance of being found online.
If you’re still on the fence about blog writing, here are a few more reasons to get started.
The Benefits of Blogging
I write business blogs for a living, so of course, I am going to have a long list of reasons why blogging is good for business. I could give you over 50 reasons why business blogging works so well. However, your time is precious, so I am going to list the most important reasons why my clients outsource their blog writing to my team and myself.
#1 – Get free traffic to your website
Writing a blog for your business is one of the most effective ways to drive organic traffic to your website. In a nutshell, this is traffic that you don’t have to pay for. I’m sure you know about Google AdWords by now, and how you can pay to get your listing at the top of webpage for a specific keyword or search term. Well, organic traffic is better, because it’s free.
According to Search Engine Journal, around 75% of people ignore paid ads and focus on organic search results instead.
#2 – People Trust You More with a Blog
Building trust is essential for any business. It’s non-negotiable, and if you do not come across as AUTHENTIC, it’s unlikely a visitor will convert to a customer. Google ranks the quality of your website by giving it a score that is based on something known as EAT. This standard for Experience, Authority, and Trust. Better content on your website equals better rankings.
During the sales cycle, people tend to search for information online before they buy. If your blog gives them the answers they need, you’re more likely to be a prime contender for their business.
#3 – A Low-Cost Form of Lead Generation
As a business of any size, you might ask yourself “can blogging boost my sales?” Plain and simple, yes, it can. In fact, businesses that have a blog will get 67% more leads than those who don’t. The ultimate goal of your website is to help you get more business and writing a blog for your business is the ideal companion for your site.
On a pound for pound basis, content marketing generates 2.5-3 times more leads than other traditional forms of marketing.
#4 – Establish Yourself as an Authority
Whatever your business does, being known as an expert in your industry can really help to elevate your company and improve your reputation. Writing a blog for your business is a great way to demonstrate your knowledge and expertise. Be publishing regular content that is informative and helpful; you will soon become the ‘go-to’ blog in your niche.
When other people find your content and link to it, it can improve your website’s SEO, and further give credibility to your business and your industry expertise.
#5 – Drive Online Engagement
Writing a business blog gives people a reason to visit or revisit your site. If you want to engage your subscribers or bring back customers to your site, blogging does exactly this. It helps you nurture client relations and create ambassadors for your brand. You can create tutorials, customer stories, introduce new products or even roll-out a loyalty scheme. The possibilities are endless.
There are many different ways you can drive engagement with a business blog. If you want help knowing what to write, our topic research service can assist you with that.
#6 – Creates Opportunities for Sharing
When people start to share your content, they help to spread awareness of your business and become advocates for your brand. If you publish a blog on your company website, you can also post it on your social media pages. Many people run competitions by asking their followers to share content. Each time it’s shared, it’s another piece of free marketing for your business.
Always make it easy for people to share your company blogs by adding sharing and social buttons. Remember to end your blogs with a simple request to share if they enjoyed the read.
#7 – Increase your SEO
All search engines love fresh content. One of the most notable benefits of business blogging is the positive impact it can have on the visibly of your website. Search Engine Optimization is essential for those looking to be found online. By using relevant keywords in your blogs and producing regular content, you can increase your ranking on the search engines.
SEO is proven to be more effective than PPC for generating sales. If you commit to boosting your website’s SEO, this will yield more leads, more sales, and give you a better ROI.
#8 – Gives a Voice to Your Brand
Writing a blog your company gives you an opportunity to become more conversational with your content. It’s a great way to humanize your company, express a little personality, and essentially build a brand that people enjoy following. You can ask questions, encourage comments, and demonstrate your responsiveness. It’s a great way to show authenticity and help you standout.
Building a brand persona is important, research proves it can increase your sales by as much as 23%, as customers can relate and connect with your business more easily.
#9 – Build your Subscriber List
Never underestimate the power of a strong email subscriber list. With email being another low- cost marketing tool, this is another major plus point of business blogging. By asking visitors to subscribe to your blog, you collect more emails to add to your marketing funnel. The more touchpoints you have with people, the more opportunities you have to convert them into clients.
Always make sure you have several areas on your site that either pop-up or use a button to get people to opt-in to your subscriber list.
#10 – Get More Sales
We’ve already mentioned the extra leads; well, you can also look forward to more sales as a direct result of your blogging efforts. When you consider the increase in organic traffic, more subscribers, better SEO, more engagement, higher levels of trust, and the opportunities you have to showcase your business and its expertise, the result is more revenue for your business.
Whether you invest time or money in writing a business blog, you can enjoy a low-cost marketing tactic that yields great results, and a positive ROI.
#11 – Stay Ahead of Your Rivals
There are more than 600 million blogs online, but with 1.7 billion websites, this still means that there is an opportunity to make an impact and get ahead of your competition. A business blog is considered to be the 5th most trustworthy source of data, and if you have one, your adding value to those customers who are looking to do research before they buy.
If your competitors are already blogging, don’t worry. There are lots of tools you can use to make your blog bigger and better. That’s also something our team can help you with.
What to Expect when you hire a Content Writer for Your Business Blog
- Time: When you hire an expert copywriter to write your blog, you’re free to focus on your business.
- Readership: A professional copywriters will increase readership rates for your blog and write content that truly speaks to your target audience.
- Research: A content writer provides an outsider’s perspective, researches, and gets into the mind of your consumer.
- Google: Professional writers know what Google wants, and writes content that search engines rank.
- Expert: You get an expert level copy that gives your readers a great impression of your business.
- Sales: You will get more traffic, more leads, and more sales.
Whether you hire a copywriter to write a blog for your business or you do it yourself, blogging can help reduce your marketing spend by as much as 60%. Add to this the fact that once your blog is live, it’s there forever, and it will continue to get your business attention for as long as it is online. Knowing how to write a good business blog is essential for your marketing strategy, and by producing regular, shareworthy content, you will continue to boost your website’s visibility, and earn the respect and trust of your customers, and your prospects.
CleverPen Content is a copywriting agency that focusses solely on writing great content. Our team is comprised of some incredibly talented freelance copywriters from around the globe, and our research team ensure we produce the best content there is. We write website content, blogs, content for brochures, product descriptions, and more. Over the years, we’ve earned an impeccable reputation and an impressive client list.